The Congress Party Spent More Money in Political Ads on Facebook before the Second Phase of Bihar Polls

While the BJP spent more money than other political parties on Facebook political advertisements before the first phase of voting in the Bihar assembly elections, the trend changed before the second phase of voting on November 2. The Congress party has surpassed other political parties in terms of overall spending on Facebook political advertisements between

BJP Spent More Money in Political Ads on Facebook before the First Phase of Bihar Polls

As Bihar entered its first phase of assembly elections, we noticed some interesting trends in terms of money spent by the major political parties on Facebook political advertisements. The Bharatiya Janata Party (BJP) spent an estimated amount of INR 17,959,85 on Facebook political advertisements in the week ended with October 25, while the Congress party