The Congress Party Spent More Money in Political Ads on Facebook before the Second Phase of Bihar Polls

While the BJP spent more money than other political parties on Facebook political advertisements before the first phase of voting in the Bihar assembly elections, the trend changed before the second phase of voting on November 2. The Congress party has surpassed other political parties in terms of overall spending on Facebook political advertisements between

We have now included campaign ads of the Lok Janshakti Party (LJP) in our analysis

The Lok Janshakti Party (LJP) started advertising on Facebook and Instagram from the third week of September. While the first ad was issued on September 22 by both Chirag Paswan and LJP official Facebook accounts, the bulk of ads were bought only from mid-October onwards.