There were 23 seats where the vote margin was less than 2,000 for the winning candidate in the 2020 Bihar assembly election. Of these 23, 11 had a vote margin of less than 1,000 between the winner and the runner up. The narrow vote margins indicate that the results could have been swayed in theContinue reading “Low Margin Constituencies and NOTA Vote Share in Bihar Assembly Election 2020”
Category Archives: Digi Camp
The Congress Party Spent More Money in Political Ads on Facebook before the Second Phase of Bihar Polls
While the BJP spent more money than other political parties on Facebook political advertisements before the first phase of voting in the Bihar assembly elections, the trend changed before the second phase of voting on November 2. The Congress party has surpassed other political parties in terms of overall spending on Facebook political advertisements betweenContinue reading “The Congress Party Spent More Money in Political Ads on Facebook before the Second Phase of Bihar Polls”
BJP Spent More Money in Political Ads on Facebook before the First Phase of Bihar Polls
As Bihar entered its first phase of assembly elections, we noticed some interesting trends in terms of money spent by the major political parties on Facebook political advertisements. The Bharatiya Janata Party (BJP) spent an estimated amount of INR 17,959,85 on Facebook political advertisements in the week ended with October 25, while the Congress partyContinue reading “BJP Spent More Money in Political Ads on Facebook before the First Phase of Bihar Polls”
We have now included campaign ads of the Lok Janshakti Party (LJP) in our analysis
The Lok Janshakti Party (LJP) started advertising on Facebook and Instagram from the third week of September. While the first ad was issued on September 22 by both Chirag Paswan and LJP official Facebook accounts, the bulk of ads were bought only from mid-October onwards.
Digital Campaign in an Underdeveloped Region: The 2020 Bihar Assembly Elections
Although several countries have held elections during the COVID-19 pandemic, the Bihar assembly polls will be the largest elections with 72.9 million electors in the state, followed by the 2020 US Presidential election.
Congress Party Bought More Political Advertisements on Facebook and Instagram in August than in September 2020
The Congress party (INC) started advertising on Facebook related to the Bihar election quite early in July through its INC Bihar page. As shown in Figure 1, INC spent close to INR 135,000 in political ads in August, while the National Democratic Alliance (NDA) represented by the page “Modi Sangh Nitish,” spent over INR 97,000 during the same period.