We have now included campaign ads of the Lok Janshakti Party (LJP) in our analysis

The Lok Janshakti Party (LJP) started advertising on Facebook and Instagram from the third week of September. While the first ad was issued on September 22 by both Chirag Paswan and LJP official Facebook accounts, the bulk of ads were bought only from mid-October onwards. LJP also started using the “Bihar1st – Bihari1st” page for political advertisements from October 16. These three pages related to LJP have spent more than INR 250,000 in buying political advertisements from mid-October.

Check here https://www.fas.nus.edu.sg/cnm/digicamp/


Published by Taberez A. Neyazi

I am Assistant Professor of Political Communication and New Media and Director of Digital Campaign Asia at the Department of Communications and New Media, National University of Singapore.

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