We have now included campaign ads of the Lok Janshakti Party (LJP) in our analysis

The Lok Janshakti Party (LJP) started advertising on Facebook and Instagram from the third week of September. While the first ad was issued on September 22 by both Chirag Paswan and LJP official Facebook accounts, the bulk of ads were bought only from mid-October onwards.

Congress Party Bought More Political Advertisements on Facebook and Instagram in August than in September 2020

The Congress party (INC) started advertising on Facebook related to the Bihar election quite early in July through its INC Bihar page. As shown in Figure 1, INC spent close to INR 135,000 in political ads in August, while the National Democratic Alliance (NDA) represented by the page “Modi Sangh Nitish,” spent over INR 97,000 during the same period.

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